How I Helped Alaska Dinner Factory go From Mess to Success!
For nearly eight years, founder Linnea poured her heart, time, and significant personal investment into Alaska Dinner Factory. Despite her dedication, the business struggled to turn a profit. The effort she put in was immense, but the financial results were not sustainable, leaving the future of the company uncertain.
I partnered with Linnea to take a deep dive into the business’s financials and operations. The analysis revealed that a large portion of space and resources was tied up in low-revenue services that drained profitability. Together, we reshaped the business model by focusing on the highly popular and profitable Meal Delivery Club. By reallocating resources and building operations around this core service, Linnea was able to align her business structure with market demand.
By eliminating underperforming offerings and doubling down on meal delivery, Alaska Dinner Factory grew into a thriving, sustainable operation. Today, Linnea is able to fulfill her mission of providing fresh, home-style meals to Alaskan families—this time with a profitable model that supports long-term growth.
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Self-Paced Implementation
Perfect for the independent achiever. You'll get full access to the Virtual GM® System, resources, and tools to implement at your own pace. Ideal for business owners who are ready to take the reins and follow a proven roadmap to operational freedom.
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This is our most popular path. You and Eden will work together to apply the Virtual GM® Matrix to your unique business—customized strategies, direct guidance, and accountability. Plus, you’ll connect with a community of like-minded leaders.
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Don’t have the time or desire to do it yourself? Our expert team will design and implement your business systems for you—from role definitions to metrics dashboards—based on the Virtual GM® system. You stay in the driver’s seat; we handle the build-out.
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Your mission, vision, and core values are the backbone of your business. They drive decision-making, shape your company culture, and inspire your team to take ownership of their roles.
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How I Helped Joe Kashurba's Digital Advertising Agency to Success
Joe Kashurba, a driven entrepreneur running a rapidly expanding digital advertising agency, had reached a critical bottleneck. While his passion and work ethic fueled early success, he was managing every aspect of the business alone. This hands-on approach limited his growth potential and created strain, making it clear that he needed guidance on building a scalable structure that would support long-term success.
I worked closely with Joe to design a strategy that shifted his role from doing everything himself to leading with focus and intention. We clarified his vision and core values, then built a leadership framework that supported team expansion. Together, we identified the right talent, implemented systems to empower his team, and developed processes that allowed Joe to step back from day-to-day execution. This transition gave him the freedom to focus on driving growth and innovation.
Through this transformation, Joe grew his agency from a solo operation into a thriving company with 16 full-time employees by 2023. His revenue growth earned recognition from Inc. as one of the top 5,000 fastest-growing companies. Most importantly, Joe gained the ability to enjoy life outside of work, traveling regularly with his family while trusting his team to manage operations with confidence.
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WORDS FROM OUR STUDENTS
"Eden has guided our company out of a quagmire of undefined roles, dissatisfied employees, and disorganized processes into a place where my business partner and I are strategically driven, and have a clarity of values, purpose, and roles."
- Angie Gerken,. Customer Care Agency
"Thank you Eden for everything you’ve done! We had a meeting this morning and it was amazing to look at what our staff were saying and their feedback on how everything is going today versus where we were six months ago."
- Adrienne Wilkerson,. Marketing Firm
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